I have seen too many of my personal friends and professional cohorts fail to reach their full potential either because they lack the right attitude or lack the execution needed to deliver results. "Attitude + Execution = Success" resonates with the entry level students I taught in my self-defense classes to the top-level executives I work with every day. As I mentor more and more people at all levels the theme that is constant is the either the right attitude or the lack of execution. So the need for this site becomes more and more clear to me and I knew that one on one coaching was not going to reach the number of people I set as my personal goal.